Slavery in Colonial Latin America Essay Example | Topics and Well Written Essays - 2000 words

Subjugation in Colonial Latin America - Essay Example This is generally clear in Latin America. The historical backdrop of Latin America is a perplexing interchange of financial and political plan that slammed these nations in because of what must be named the battle for matchless quality between European forces from the fifteenth century. The term Latin America is attributed to nations in South America, North America, Central America and the Caribbean Islands that lie south of the United States where the communicated in language is of Spanish or Portuguese extraction. (Latin America, 2007) Pioneer Latin America is the period that many accept started with the revelation of Christopher Columbus of the Americas, alluded to as the New World, arriving in the Bahamas in 1492, yet in reality the frontier time started when the Council of the Indies was assembled in 1524 advertisement finished with the Comuero revolt in 1781. (Provincial Period, 1998) This was after the Treaty of Tordesillas of 1493 isolated the New World wherein the Spanish controlled everything west of the Line of Demarcation and the Portuguese had control over the east, which later became Brazil. Now, the indigenous individuals, including the decision Incas and Aztecs, had been overwhelmed by the pilgrims. Enormous rates of the indigenous individuals in colonized Latin America passed on during this period, credited generally to sicknesses brought by the Europeans, for example, measles to which the locals had no resistance against. It was to expand the pool of accessible slave work that the homesteaders chose to exploit the wars in Western Africa which brought about an overabundance of accessible captives of African plummet in the late sixteenth. This privilege of business people to import slaves or asientos was constrained by King Charles I of Spain. These slaves were cultivated out to the various states in huge numbers, dwarfing the indigenous and European populace joined. Be that as it may, not every single dark settler are African-conceived. Spain brought Spanish-conceived Africans called Ladinos to fill in as mine workers. Free Africans likewise moved to the New World looking for a superior life. (Cruz, 2000) The transition to free the slaves started in the French settlement of Saint-Domingue in 1793 in the French Revolutions when Lger Flicit Sonthonax liberated all slaves and made them full residents, just to have it renounced in 1802 by Napoleon Bonaparte. Until 1870, when the slave exchange was at last prohibited, it is evaluated that 10 million Africans were brought to the Americas, practically half to the Caribbean islands and the Guiana's while 38% went to Brazil. Territory Spanish America got 6% while North America and Europe generally approximated 4.5% each. It appears to be obvious from a well known perspective that the impacts of the African migrants, as slaves or something else, and less significantly the European homesteaders who overwhelmed them have served to improve an in any case independent populace. The invasion of an outside impact has prompted the development and improvement of the Latin American culture that would somehow or another be obscure in the cutting edge period. The reason for this paper is to feature the job of the importation of captives of African plummet on the social, social, and financial arrangement of Latin American nations. II. Job of Slavery on Colonial Latin America A. Social perspectives Preceding the importation of

The Great Chain of Being Essay Example For Students

The Great Chain of Being Essay History of Science 333Most of the ideas about the idea of living things in the early current time were gotten from the works of Aristotle. Aristotle expounded on the idea of unmistakable kinds of life forms that could be recognized from all the rest. Aristotle was keen on significantly more than the natural world, and endeavored to manufacture a hypothesis of the world all in all. As a feature of this hypothesis, he accepted that all of nature could be viewed as a continuum of association from inert issue. This issue comprised of the four embracements of water, earth, fire and air and created everything right to the most mind boggling types of life. He thought of people as unique in relation to the remainder of creatures however on account of their ability for reason and thought. Aristotle proposed a position requesting of every living thing, from the least to the most elevated (people). This thought created, during the later hundreds of years, into the idea of the Great Chain of Bei ng. Every single living thing were viewed as individuals from constant kinds, called species, which could be requested from the least to the most elevated. Every specie has at any rate one similitude between the animal types above it and underneath it in the stepping stool. Just people were conceived and passed on; species themselves were endless. The representation of the chain of being proposed that these species were connected to one another by an intelligent movement. This idea, in the Western convention, is the consequence of the endeavor to consolidate the Aristotelian way of thinking and Christian religious philosophy. To take a gander at this from the strict point of view regular theologists utilized the incredible chain of being to show that God had made steadiness on the planet and connected all coexistence to demonstrate that God existed. God made species in the extraordinary chain of being in an ideal set and pecking order. In the strict viewpoint, God and the holy messengers were at the highest point of the stepping stool and gave people the heavenly option to order over the creatures on down to plants, and afterward earth itself. The fixity of species was likewise mixed over to the political parts of humankind by indicating how unique social classes mock the regular world. The ruler was viewed as the immediate ruler from God and has the celestial option to order his nation from God and is steady at the highest point of the chain of being. Different privileged people and the strict specialists would speak to the next higher requests of the normal world, etc down the line to the laborers with every social class stuck in its place. The Great Chain of Being as portrayed by Aristotle was adjusted to the strict tenet of Christianity through time to the early present day time as depicting the fixity of the normal world. The chain was later used to show how the stepping stool was fit into the strict part of order just as the political classes of mankind.

Tips For Writing Sample of Debates Essay

Tips For Writing Sample of Debates EssayYou may have been asked to write a sample of debates essay in college. This type of essay is often required for a class on government or public policy. Students are often given an essay prompt to create a persuasive argument about a topic.Many colleges and universities now require these types of essays for their political science, economics, or public policy classes. This type of debate research may also be required by companies who are trying to hire employees. These types of essay subjects are becoming more popular due to the fact that students are often unable to talk to a real person to develop an argument.The best way to write samples of debates essays is to use examples that relate to what you want to say. One example could be comparing a college's mission statement with its beliefs. Another example could be comparing a few terms in a school's university's statutes with the intent for those laws to be upheld. All of these examples can be used to help you develop a persuasive argument.There are three main types of common arguments that students will be using when writing a sample of debates essay. The first type of argument could be the position you are required to argue. It could also be the position that you hold for personal reasons.Another common argument is the most common position that most of the people in the United States hold. Finally, there is the position that you hold for your career in business or government. Each of these types of arguments relate to a subject or matter that you need to write about.It is important that you create a clear argument. This means that you need to communicate your position as clearly as possible. Using examples of debates can help you do this, but your arguments must be a few key words short.For example, if you are required to write an argument about capitalism, you would not use the term 'capitalism' once in your argument. You would use a word that is only used about a quar ter of the time. Your main point would be that capitalism is not the best way to run the country.The most important thing you can do when writing an argument in a sample of debates essay is to know what the topic is. You should be able to take a basic idea and make it more compelling. The first step is knowing what you want to say and then creating an argument that expresses it.

Motivation Theories Essay - 1149 Words

Motivation is defined as â€Å"the desire to achieve a goal or a certain performance level† (Bauer Erdogen, 2009, p.97). Motivation theories are useful tools that organizations can use to energize employees and foster a stimulating work environment. These theories are categorized as either content or process theories. Today, Bauer and Erdogen (2009) state that many organizations have applied motivation theories ,such as the goal setting theory and reinforcement theory, in order to modify their employees’ behavior in the workplace through goals and reward systems. According to the reinforcement theory, behavior that is rewarded is often repeated. As a result, many organizations have utilized this theory by tying rewards to performance (Bauer †¦show more content†¦Fallon and McConnell (2007) define a performance appraisal as a â€Å"structured event† in which employee performance is examined. Such reviews are normally based on documents such as the job de scription and a performance appraisal form. Bauer and Erdogen (2009) strongly believe that the organizational use of performance appraisals is beneficial for many reasons. â€Å"When employees have goals, they tend to be more motivated if they also receive feedback about their progress† (Bauer Erdogen, 2009, p.132).Both Nickols (2007) and Fallon and McConnell (2007) agree that performance appraisals are excellent tools that can be use to provide employees with feedback on their performance. â€Å"The goal of providing performance feedback is to help the rater solve performance problems to motivate the employee to change behavior† (Bauer Erdogen, 2009, p.134). Nickols (2007) also believes that such appraisals also provide the opportunity to identify training and performance options and for employees to establish their personal goals. Further, â€Å"performance appraisals afford the corporation legal protection against employee lawsuits for discrimination and wrongful termination† (Nickols, 2007, p.14) Bauer and Erdogen (2009) state that when a supervisor uses the performance appraisal interview to give employees constructive criti cism, encourage employee participation, and focus on the employee’s behavior , the employees tend to react positively. However,Show MoreRelatedTheories Of Motivation And Motivation Theories1493 Words   |  6 Pagesextent, needs of theories of motivation are still relevant to contemporary management practice. Theories of motivation are important as it helps managers to understand their employees’ needs of motivations, and to motivate their employees to perform and excel better. There are several motivation theories; this essay will briefly explain six major theories of motivation and discuss three of the theories in more detail. This essay will also explain the needs theories of motivation, and will focus onRead MoreMotivation Theory : Motivation And Motivation846 Words   |  4 PagesProfessor Jones Psychology April 28 2016 Motivation Theories Having motivation to do something is very important. Motivation plays a huge roll in everyone’s life, even If someone has very little motivation. There are several types of motivation such as Instinct and drive motivation. These two motivations are quite similar, but different at the same time. I will compare and contrast both of these types of motivation and what I think about them. These motivations are very important to your life and canRead MoreMotivation Theories Of Motivation And Motivation Essay1020 Words   |  5 Pages Overview of Presentation What is motivation? Cognitive theories of Motivation Forms of Motivation Motivation Theories Profile of Motivational Problems How to Motivate Students What is Motivation? Many different theorists have tried to define what is meant by motiviation. Urdan and Schoenfelder (2006) defined Motivation as follows: â€Å"Motivation is a complex part of human psychology and behavior that influences how individuals choose to invest their time, how much energy they exert in any givenRead MoreMotivation And Theory Of Motivation1464 Words   |  6 PagesIt is suggested by psychologists that motivation can be understood as a technique that works as a model that starts and maintains behaviours. The reason we all act or do something is caused by motivation; it is related to the emotions, biology and the social factors that influence behaviour. It is usually a term used to explain why an individual will do something, the reasons behind that action. Moreover, The term motivation refers to factors that activate, direct, and sustain goal-directed behaviourRead MoreThe Theory Of Motivation And Motivation1401 Words   |  6 Pages Schools of thought in relation to motivation refer to the theories developed by different psychologists to explain motivation in dept. it is crucial to understand motivation and the factors that cause it since it contributes to achievement of one’s goal and desires in life. Therefore, motivation can be described as the process of enticing an individual through a reward to increase the occurrence of a specified behavior in an organization. Different factors can be used as motivators in an organizationRead MoreThe Theory Of Motivation And Motivation1010 Words   |  5 PagesMotivation is defined as an act or process that inspires and stimulates a person to be an effort to achieve a goal. It not only puts employees in act, but also makes them feel interesting with their job. As a result, most of employees are feeling satisfaction with their job, becoming creativity, innovation and productivity as well. However, to successful in motivating the staff is required an appropriate met hod that meets with all staff’s need. Otherwise, it is seems to useless in driving the employeesRead MoreMotivation Theory And Expectancy Theory Of Motivation1742 Words   |  7 Pagesplace. This problem mainly occurs in organisation when there is lack of motivation, lack of organisational justice, negative culture and low morale. The purpose of this case study is to give brief view about, why employees had to face these problems and how to make positive culture and what and where the changes are required for the WA force. This report introduces MARS motivation theory and Expectancy theory of motivation for improves officers’ behaviours towards force, with that how can they fillRead MoreMotivation Theories And Motivation Of Employee Motivation Essay1517 Words   |  7 Pagescontrol and some that are not. Employee motivation is something that can directly affect an organizations production. It is no secret that un-motivated employees equates to un-productive workers, but how can we combat this? In order to better understand this concept we will look at the definition of employee motivation, some of the motivation theories and some motivation techniques that could be useful in our organizations. What is employee motivation? Motivation is a word used quite often in many differentRead MoreMotivation Theories1236 Words   |  5 PagesThe four motivation theories are Biological theory, Psychosocial theory of motivation, Biopsychosocial, and Achievement theory. Everyone has their own motivation in life for continuing education, and career choices. Each person also has Intrinsic and Extrinsic motivators. Intrinsic is an internal motivation for self satisfaction. Extrinsic is an external motivation, or reward for a person’s accomplishment. Motivation Theories: Linda was motivated to go back to school because she wanted an educationRead MoreMotivation Theories1577 Words   |  7 Pagesâ€Å"Motivation is the will and desire that a person has to engage in a particular behaviour or perform a particular task† (Lawley King, P269). In life motivation will be needed to enhance the workforce in various ways, many organisations will use motivation to increase the percentage yield of an individual or to make an individual feel a part of the business or organisation. Incentives have a huge influence on behaviourist extrinsic approach. In addition other aspects; humanist theorist, intrinsic

Pathological Psychology Abnormal Psychology - 1204 Words

There is no clear cut definition for behavior that is labeled abnormal. It is this way due to the fact that society in its entirety has to agree on normative behavior. Because society will never have the exact same views, opinions, beliefs, or culture, an unmistakable definition will not occur. A simplified definition of this behavior is unusual conduct that goes against what is classified as ordinary in society. The study of this sort of behavior is abnormal psychology. Abnormal psychology focuses on atypical sequences of conduct, feelings, and ideas. Since disorders are any form of interruption in the methodical functioning of an individual, it can be viewed upon as abnormal. A branched area of abnormal psychology includes personality disorders, which indicates a mental disturbance. These particular types of disorders lead to a fixed form of judgement, operation, and action. In order to serve the population of those who deal with borderline personality disorder internally and exter nally, as well as handling the violence and aggression in intimate relationships, one must understand borderline personality disorder, the reasoning for the violence and aggression, the issues that could occur in an intimate relationship, and how to treat the perpetrator and offender appropriately. Every disorder had something trigger it into existence. Parents who withdrew themselves emotionally from their child and handled the child irregularly, most likely lead to abuse, neglect, andShow MoreRelatedPathological Psychology : Abnormal Behavior948 Words   |  4 Pages According to the modern perspective of abnormal psychology, abnormal behavior exists when an individual is behaving dangerously and/or showing patterns of behavior that are dysfunctional. Nevertheless, determining insanity among sanity has proven to be much more complicated than it sounds. An individual whose behavior strays from societal standards is not necessarily abnormally deviant or insane. John Hu simply exhibits behaviors that are different from that of typical European/French social normsRead MorePerception Of Abnormal Psychology And Psychopathology774 Words   |  4 Pagesof abnormal psychology and psychopathology and the implicit assumptions of both terms. Considering abnormal psychology is an alternative definition of psychopathology, it is assumed they are different in the eyes of society. Psychopathology is a term focused on the psyche (mind, soul) and a disorder (dysfunction, diseased, unhealthy and illness). It is also based from deviations from statistical and social norms along with maladaptive behavior, distress and impairment. Although abnormal psychologyRead MoreHistorical Perspectives of Abnormal Psychology1163 Words   |  5 PagesHistorical Perspectives of Abnormal Psychology Abnormal Psychology PSY 410 January 30, 2012 Historical Perspectives of Abnormal Psychology For many years, various forms of madness have been noted in every culture. Multitudes of theories, as well as some myths, have been developed to explain such conditions. Society’s opinion on what was considered abnormal was based on such phenomenon as paranormal forces, the anger of the gods, the influence of the moon, unstable personality, hereditaryRead MoreDna And Therapy Of Abnormal Psychology1291 Words   |  6 Pages EORY AND THERAPY OF ABNORMAL PSYCHOLOGY The biological model is most important in function of the human system. In psychotherapy, if we have deficits with our biology, then we fix the deficient, inhibit the unwanted response or excite the wanted response. As William DeMeyer, MD relates, â€Å"all human behavior consists of secreting substances or changing the length of muscle fibers. Whatever the behavior, it originates from nerve impulses traveling through neural circuits. Therefore, all behaviorsRead More Abnormal Psychology2516 Words   |  11 PagesThe field of abnormal psychology engages with the obscure line between normal and abnormal behaviour. This blur is as a result of the dissonance that occurs when the two terms are defined for example, when cultural perspectives are taken into consideration-where behaviour (for example sake, experiencing hallucinations) considered deviant in one population is normalcy in another. In attempt to make the field comprehensive a middle ground was determined by drawing on the common elements or patternsRead More Personality Disorders Essay example3944 Words   |  16 Pagesdecide whether the trait exists to an extent that can be considered pathological. DSM IV criteria are based on a categorical model in which a disorder is diagnosed if â€Å"enough of† certain traits are present as opposed to â€Å"not enough† traits which indicate a lack of the disorder. The five-factor model (FFM) is one of several personality theories that are used to explain the variance in normal and abnormal personality. The â€Å"Big Five† (cited in Klein, 1993; cited in BarlowRead MorePost Traumatic Stress Disorder (PTSD) Essay4334 Words   |  18 Pagesattention, and some controversy, since it was formally recognised in 1980 by the American Psychiatric Association. This essay will discuss the history of this relatively new diagnosis and its place within the DSM-IV-TR, whilst three perspectives of pathological reaction to trauma, namely, socio-cultural, psychological and biological factors will also be compared. In conclusion this essay will discuss how the three perspectives contrast and contribute to our understanding of PTSD. PTSD is a common anxietyRead MorePost-Traumatic Stress Disorder Research Paper6725 Words   |  27 Pageslarge amount of people who truly do experience this unfortunate disorder after experiencing a traumatic event. As Gersons and Carlier (1992) state, â€Å"PTSD in today’s society may be explained as an initially adequate reaction to danger, which becomes pathological if it does not disappear after the danger is gone.† Thus, because this disorder has become increasingly popular for both legitimate and illegitimate reasons, it is extremely important to not only understand the history of the disorder. but alsoRead MoreAggressive Behavior Essay1189 Words   |  5 Pagesunjust disadvantage or frustration is perceived, leading to hostility (Brown, 1986). Psychopathy is a mental disorder that is characterized by egocentricism, impulsivity, irresponsibility, shallow emotions, and lack of empathy, guilt, or remorse. Pathological lying, manipulativeness, and persistent violation of social norms and expectations are also typical of psychopathic behavior (Hare, 1996). This selfishness, manipulativeness, and continual social deviance are often displayed by aggressive behaviorRead MoreIs Homosexuality A Mental Disorder?1500 Words   |  6 PagesHomosexuality has been one of the most controversial subjects around the world for thousands of years. Being a homosexual has been seen as taboo, morally wrong, and just abnormal. Scientists have questioned the mental health status of those who proclaim themselves as being homosexual, and have even gone as far to say that homosexuality is a mental disorder. Until 1974, being homosexual was deemed in the Diagnostic and Statistical Manual of Mental Disorders (DSM) as a mental illness, and classified

WWII Involved the Most Powerful Nations - 679 Words

The Second World War (WW2) was a global war that involved most of the great powerful nations, which formed two military alliances the Allies and Axis. WW2 is regarded one of the most widespread wars that involved 100 million people and thirty countries and the worst form of human conflict in history. Contrary to the previous wars, WW2 involved the use of nuclear bombs and sophisticated weapons, which exposed soldiers at high risk of developing post-traumatic stress disorder (PTSD). During WW2, the U.S army psychiatrists understood that involvement on warfare may have devastating consequences on the well-being of soldiers and they introduced screening programs and intervention strategies to detect and address psychological disorders associated with combat missions . Despite these measures, the U.S army psychiatrists were puzzled with high number of soldiers who suffered from PTSD during and after the ww2. More than one million soldiers were thoroughly screened during the ww2, but 50% of them developed and suffered from PTSD thus raising a health concern among the health professionals. The reason WW2 soldiers did suffer from PTSD was because of witnessing horrible things, combat trauma and events that had happened before the start if the war. First, the act of witnessing and participating in the warfare exposed WW2 soldiers to high risk of suffering from PTSD. The soldiers witnessed and experienced inhuman acts of torture, destruction of property, killing of civilians,Show MoreRelatedPolitical Changes in Europe Following WWII1251 Words   |  6 PagesWorld War II (WWII) was a pivotal event that reshaped the Europe very much in terms of international politics. I agree to a large extent that Europe did see greater political changes than continuities following WWII. The most evident changes of which were that the United States of America (USA) and the Union of Soviet Socialist Republics (USSR) gained international dominance in the world arena and that the United Nations (UN) was established following the League of Nations demise. WWII saw the declineRead MoreThe Battle Of The Japanese War1600 Words   |  7 PagesGuadalcanal in August 1942 during WWII to open the south pacific offensive and set out for months of bitter land, sea and air fighting that ended in critical Japan defeat (Millett, p.397).† Both opponents had lost warships in the combats around the island. But more ships had joined the U.S. fleet. This caused the Japanese navy to gradually reduce for the remainder of the war. 2. Plattsburg Movement After reading Module 1, the first WWI had practically involved every nation. So the Army and Navy in 1914Read MoreForeign Policy Of The United States1042 Words   |  5 Pages The foreign policy of the United States of America is the process in which it cooperates with foreign nations and sets guidelines of communication for the rest of the world. The foreign policy of the United States is the strategy by which the United States communicates with foreign countries. The U.S. has a powerful influence in this world. The global reach of the United States is backed by a $14.3 trillion dollar economy, roughly a quarter of worldwide GDP, and a protection spending plan of $711Read MoreThe Negative Effects Of Nuclear Weapons902 Words   |  4 Pagesthey can use them as threats to other countries. The first atomic weapon was created during WWII. There was the fear that the Nazis were creating one to use against Britain, the US, or soviet union. This caused US scientist to find out how to successfully make one before the Nazis could use one against us. Thus the purpose of these weapons are to show that the US government and military are very powerful and advanced co mpared to some of the other countries. (newint.org) In the article, â€Å"South KoreaRead MoreThe Great Depression Of The World War I1261 Words   |  6 Pageswar, WWII. I know this is a shock to you, but another war has begun. So let us sit down, I will let you take a breath, and when you are ready to begin, I will show you what the spark of WW11. There is a new leader instilled in Germany! WWII was caused by the invasion of Poland, and France declaring war on Germany, Italian fascism in the 1920s, Japanese militarism, appeasement, The league of Nations, and most prevalent, the political takeover of Germany by the Nazi party. The first stem to WWII wasRead MoreWhat Is the Difference Between the Battlefield and the Battlespace, and How Will This Difference Shape Conflict in the 21st Century?1649 Words   |  7 Pagesway the world views and deals with conflict in the 21st century. In order to explain the differences this paper will be written in a linear fashion, explaining how battles were fought in the days of old, from medieval times to the Second World War (WWII), how they are being fought now, the Cold War to Afghanistan, and how they will be fought in the future. Definitions Battlefield â€Å"The common definition of â€Å"battlefield† is quite simple: a battlefield is the piece of ground on which a battle isRead MoreEffects of the Bombing of Hiroshima779 Words   |  3 Pagesradiation from the bombs they were exposed to. Because of the dehumanizing effects from the use of these bombs and powerful they truly are, and the fact that the primary target of these weapons are innocent civilians, atomic bombs should be outlawed from any further use or tests, and all remaining weapons should be deactivated. As time has passed since the end of WWII, several nations have shown that they no longer need to keep their nuclear arsenals, and they can still be secure on a foreign andRead MoreMost Significant Period Of The 20th Century1171 Words   |  5 Pages World war II was one of the most significant period of the 20th century. The war was fought from 1939 to 1945 in Europe, and during 1930s to 1940s in Asia. The war in Europe began with the invasion of Poland by Nazi Germany and ended with the official surrender of Japan, the last axis nation. It was the largest armed conflict in history, involving the entire world’s countries more than the other war. Not only that, WWII introducing powerful new weapons, culminating in the first use ofRead MoreDownfall Of The Austro Hungarian Empire1725 Words   |  7 PagesRevelations of the instability of imperial nations and their colonies in the Twentieth century marked the beginning of the end of a multipolar power system that once influenced the world. This inevitable outcome would be the result of the attitudes held by the colonial powers, the ideologies set by the anti-imperialist forces, and the role of external powers. The factors of politics and military actions would als o catalyze the power shift by the end of WWII. Early in the twentieth century we wouldRead MoreThe First Half Of The Twentieth Century1304 Words   |  6 PagesSidi Mahdi Mardakli The first half of the twentieth century has been the most dreadful, and the most unstable of all time for the humanity. Wars, conflicts, and genocides plagued many parts of the world during that time especially in Europe which became the main battlefield for two major wars. It is certainly the worst period of human kind’s history. Millions lost their lives in what became the deadliest period of humanity. Beyond its dreadful aspect, this period showed how radical nationalism combined

How Zalora influences their customer behaviour Free Solution

Question: Describe all the marketing efforts they make ( online and offline ) to encourage their customer to shop and buy in the Singapore market.? Answer Introduction: ZALORA sells accessories, apparel, shoes and beauty products for men and women as an online fashion retailer. Its headquarter is located in Singapore. ZALORA has its localized sites in Malaysia, Indonesia, Hong Kong, Philippines, Thailand, Brunei and Vietnam. ZALORA sells both local and international brands in each country. In Australia and New Zealand ZALORA also operates as iconic (a Sydney based online, Australian fashion retailer). In Singapore it is a flagship investment of rocket internet. ZALORA launched in 2012. As a major player in Asian-Pacific region, it has been serving more than 2 million customers since 2012. It stepped its feet into market with the help of Tech incubator Rocket Internet and German venture fund. In 2013 ZALORA expanded the services by offering a delivery service to Brunei. In mid 2013 ZALORA expanded the offered service in Malaysia by offering a delivery service to the Brunei. In 2013s last quarter, ZALORA launched its own private label. It has also com e know that it had become the sole online distributor of River Island, UK based fashion brand in Southeast Asia. ZALORA has also announced about their successful completion of the second round of funding by raising a total amount of US$112 Million (Kim, 2012). ZALORA declared about the plans to set up a marketplace in the first quarter of a 2014. There are two leading platform in social-commerce, which are Zalora.com and ZALORA face book. Entrepreneurs, who wish to sell their craft, are able to set up their own online boutique through ZALORA marketplace and do customization accordingly Factors that influence buying behavior of customers to purchase: ZALORA opened in Singapores ION Orchard Shopping Center. ZALORAs Singapore marketing director Dione Song emphasis upon the fact of dominance of the retail space is evident through customer behavior. Dione said there is a significant share of overall retail in offline marketing, which is seen as a lot of potential to test out such a retail concept. Drawing consumer insight, Dione said about shops physical space is fulfilling the aim of making the shopping experience less worrisome for the customers as it removed hindrances, which are found during online purchases on fashion merchandise. For example, shoppers are unable to feel the fabric or to try the items to get the perfect fit. Regional managing director of ZALORA called the store a great customer acquisition tool (Market Research Portal, 2006). ZALORA is no doubt the best online boutique in Malaysia. ZALORA offers varieties of amazing online products for both women and men. As an online marketing strategy ZAROLA adopt Business-to-Consumer strategy, where the products are directly sold to end users through online. There are growing numbers of consumer, who are using internet enabled devices to find and compare best price-matching offers. In online exchange process, customers can initiate and control the contact. Hence online marketing requires new marketing approaches ZALORA is seen to apply them (Nawatta Kimwong, 2013). The rapid development in IT (information technology) gives a great impact. There are lots of people who are using it and it is potential for organization and business to transform from a common B-to-C platform to a social commerce, which is more customer oriented. There are two leading platform in social-commerce, which are Zalora.com and ZALORA face book. There are some review papers, which show the e-commerce objectives for each designing principle layer to give focus for the identification of the user preferences, building community and to develop conversation- all these provide high quality websites, motivates users (Marsden, 2001). According to Shein (2012), online footwear and fashion seller ZALORA has agreed upon both regional and domestic strategy, offering its fashion goods across Southeast Asia, Taiwan and Hong Kong as well as within the country. ZALORA offers many unique conditions, which attract customer to engage with them. ZALORA have more than 300 local and international brands with expensive catalogue of menswear, womenswear, beauty product, cosmetic with various styles and categories with different rice range. The most highlighted offer provided by ZALORA is the free shipping within Malaysia and 30 days return policy. Again, ZALORA is committed to provide a enjoyable shopping experience along with great customer service. Sellers, who wish to build their own online fashionable wares, will find that it is easy enough to create their own online shop within ZALORA. They will even get help in setting up shop with free advice and consultations from ZALORAs strategic marketplace expert (Rees and Park, 2013). Strongest influence to purchase apparels on ZALORA based on six factors, such as perceived usefulness, perceived ease of use, service and product quality, information security and privacy, role of experimental online shopping motives and social influences (Hassan, Zaman and Santosa, 2015). Perceived usefulness is considered as the degree to which someone can believe that his performance can be enhanced by the system (Solomon, 2006). Privacy refers to the condition, where based on individual identification, a condition of limited access is given. On the other aspect security can be described as the state or quality of being secure and to be out of danger while online (Noel, 2009). Good quality of product information helps to increase customers confidence and trust for the shopping in website. Better product information helps customers to be more confident on online purchases because consumers trust the website. Hence, they feel lower risk of information security. At the same time product prices are main concern as they affect purchase intention. With the rapid growth of the internet along with e-business technology, there is a rapid growth in internet exchange, where products are available at lower prices than in conventional outlets (Goworek, 2007). Generally social circle of a person comprises of his peers constitute of family member, friends. Therefore online shopping is a socially desirable behavior. Beside all these, social media also contribute a strong impact towards buying things online through the exposure of the products online with the help of social networking sites or with the attractive advertisement (Paley, 2007). Online shopping experience comprises a present or past occurrence and results in two scenarios, such as outcome of desired fulfillment and outcome of desired conflict. Outcome of desired conflict occurs when a person fails to achieve goal or experiences an unpleasant incident, which develop negative emotional reaction (Cooke, Watkins and Moy, 2008). Results of including cross cultural strategy: ZALORAs market place is a unique hub for those who look out for one-of-a-kind fashion pieces and independent to sell to the individual test of buyers. Entrepreneurs, who wish to sell their craft, are able to set up their own online boutique through ZALORA marketplace and do customization accordingly (Cline, 2012). Sellers, who wish to build their own online fashionable wares, will find that it is easy enough to create their own online shop within ZALORA. They will even get help in setting up shop with free advice and consultations from ZALORAs strategic marketplace expert (Rees and Park, 2013). Marketers can benefit by making more effective marketing mix and target on the perception of the ease of use aspect, which can expand customer base and customer retention. ZALORAs this strategy can be considered as both the local and global strategy. As it is giving chances to entrepreneurs to customize their boutique according to their local strategy and the entrepreneurs are allowed get participation from any location across the globe. This scenario gives ZALORA to explore their cross cultural strategy (Cant, Brink and Brijball, 2006). There are some review papers, which show the e-commerce objective of this cross cultural strategies to give focus for the identification of the user preferences, building community and developing conversation provides high quality websites, motivates users. Recommendation: It is highly recommended for ZALORA to include more interactive interviews (offline) or the blogs (online) to go in-depth sight on ZALORA. Hence, respondents across Malaysia can get the opportunity to share their opinion regarding the brand (Wojcieszak, 2009). Conclusion: With all the discussion done above, all factors and perceived usefulness has been found most significant to affect customers purchasing intention towards ZALORA apparels. Even customers find it easy to have online shopping and also more time saving. From the above study it is evident that the perceived ease of use needs to be considered by marketers, so that increment in sales and consumption of their products can take place by advancing their ease of navigation. Marketers can benefit by making more effective marketing mix and target on the perception of the ease of use aspect, which can expand customer base and customer retention. Entrepreneurs, who wish to sell their craft, are able to set up their own online boutique through ZALORA marketplace and do customization accordingly. ZALORA offers many unique conditions, which attract customer to engage with them. ZALORA have more than 300 local and international brands with expensive catalogue of menswear, womenswear, beauty product, co smetic with various styles and categories with different price range. The most highlighted offer provided by ZALORA is the free shipping within Malaysia and 30 days return policy. 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